Whether you are a running a business or federally sponsored program, getting people to your website is key to increasing awareness about what you do and what you offer.
One of the ways to build traffic is using the same keywords that people enter in the search box on search engines like Google.
This is how you increase online communication with both people and search engines.
Black Hat SEO vs. White Hat
In fact, a whole “black hat” SEO industry has built up on using lots of tricks to fool search engines into thinking your website has something meaningful to say about a particular topic.
Fortunately, search engines have gotten smarter at detecting these bogus keyword stuffers.
Doing SEO the right way is really about being a better communicator.
By using ethical SEO services and techniques to get noticed by both people and search engines you can increase traffic to your site and connect with more people.
Here are three tips for doing it right:
Tip #1: Avoid the SEO Killers
SEO needs words, and I mean LOTS of words to stand out from the crowd.
So the basis of SEO is to have interesting, keyword-rich content on your website that is easily readable.
And search engines will punish sites that do not use text effectively.
What does that mean?
There are some things that absolutely can kill your SEO efforts and these include:
- Too many images,
- Too little text,
- Unformatted text,
- And wasteful use of images.
So, even if you have a beautiful website that is mostly images, you are not doing yourself any favors.
You are doing it wrong!
Here’s why…the simple truth is that images are not text.
They won’t impress search engines and people won’t be able to find your website because it won’t be anywhere near the first page of search results.
Tip #2: How You Format Your Content Matters… A Lot!
On the flip side, there are websites that go to the extreme on the amount of the words, but ignore formatting.
They put all that text on their website, in one big block of text.
It makes all the content nearly unreadable and boring to look at.
Yes, just page after page after page of content.
- No headings.
- No sub headings
- No bullet points.
There is nothing to make all that text easy to read and understand.
Search engines are big fan of properly placed content that is keyword optimized and scannable.
Good SEO Includes:
- And bulleted lists
Get in the habit of creating content that is easily read on a mobile device and you’ll have a great start in the world of ethical SEO.
This SEO technique of formatting properly will keep the text interesting, readable and broken down into bite-sized chunks.
This will help your content attract the attention of search engines and retain the interest of human readers.
Tip #3: Keep the Content Fresh
Search Engine Optimization is an on-going and time-intensive process.
This means that in order to make it work you must feed your website fresh content on a regular basis.
Think of websites like a jug of milk.
Just like milk goes sour after a couple weeks, so will search engines lose interest in your site if there if your articles and pages are not renewed.
- This constant search for fresh online content makes regular blogging not just a “nice-to-do” but an important part of ethical search engine optimization!
It’s this simple:
New content always shows up higher in search results.
A “stale site” is considered useless and outdated.
The Last Word
If you want your website to be popular among existing and prospective customers, clients AND rank higher in search results, be sure to pay attention to the delicate balance between text and images.
These three simple tips can help you makeover your website in a way that keeps search engines and people showing the love of your products and message.
If you are looking for more content and marketing tips check out the 10MinuteMedia.com blog
Author: Lucy M. Morgan