If you have a website, you’ve probably gotten those emails offering to put you in the top of the search engine rankings in no time!
Unfortunately the vast majority of all Search Engine Optimization (SEO) offers are really scams!
The truth is that when it comes to getting found by the search engines such as Google, you need to dedicate the time and resources consistently over time to receive a top ranking.
If you are thinking of hiring someone to help with your SEO, make sure you are hiring an SEO expert that practices ethical SEO services (also known as White Hat SEO.)
When you hear a guarantee to get you ranked in a very short number of days, be very, VERY skeptical. Avoid SEO scams and empty promises by recognizing these common black-hat SEO tricks.
Be on the lookout for these practices and protect yourself and your website from unscrupulous companies.
Here are some of the most commonly used tricks of SEO scammers:
1. Watch Out for Keyword Tricks
There are a lot of keyword trick such as keyword stuffing, keyword stacking, and using white fonts or tiny fonts to hide keywords from the naked eye. These are devious tricks routinely used by Black Hat SEO providers.
Search engines like Google hate these tricks because they compromise the readability and user value of the text on your web pages. If you are offered techniques like this, question the ethics of the company offering these types of tricks. Google will penalize you for using these types of practices.
2. Avoid Bogus Links and Link Farms
While link building between legitimate sites can help your website get a good reputation on search engines, if you use an SEO scammer, you may find your links are made to low-quality connections and bogus links or even part of a link farm.
Look to link with legitimate websites with similar values and audiences as you. Run away from the SEO scammers that promise you the top of search results page. That is not how ethical SEO works.
The truth is that search engines hate link farms with a passion because these types of automated link-exchange systems don’t provide real value to online users, and only seek to fool search engines.
3. Avoid the Old Bait and Switch
Unethical SEO also seeks to deceive online searchers with a “bait and switch” approach. Common techniques include dishonest “doorway” or “information” pages to link to your website. In fact, these pages aren’t really related in subject matter and content to your website at all!
When visitors click on your website, they are surprised that the site has nothing to do with the search term they clicked on. And like most of us when we are in the wrong place, we don’t stay for long! These types of “bait and switch” web pages will most assuredly get complaints and can also get your website blocked.
Build Quality Web Pages That Search Engines and People Love!
When you understand how ethical search engine optimization works, you’ll be more likely to develop a loyal following. When you participate in black-hat SEO scams, you may be able to fool the search engines for a while, but eventually, these shady practices will detected, and then your website will be blocked, or dropped to so deep in the search rankings you’ll never see the light of page one.
For best results, find an SEO company that promises to optimize your web pages ethically and efficiently. When pages are relevant to both search engines and real people want you’ll reap benefits from both audiences!