Even if you are a brick and mortar store, people are searching on the internet for similar products and competitor pricing before they ever set foot in your store.
So how can you use the internet to your advantage?
How can you use the resources available online to your advantage to sell your products and services?
Here are four ways the internet can elevate and separate your business:
#1: Invest A Few Minutes in Market Research
Here’s a successful cornerstone strategy for marketing your small business…
It is as simple as understanding what people do online and what their searches tell you about their wants, needs and choices.
Don’t want your products or services forgotten like yesterday’s fads?
Want your business to thrive for years to come?
Then invest a little time to research and understand people’s internet surfing habits.
These could be the very people who determine your success or failure in your business niche.
Turn the vast array of internet information into business insight.
It can help the savvy marketer have more clarity in how to reach their perfect customer and make the world a better place with their products or services.
#2: Use the Internet to Predict Future Trends
The internet can be like a crystal ball, only way more accurate!
You can find out things like:
- What the future holds for your business
- If the customers will be as receptive or more in another 5 years’ time
- Which companies might be your future competitors
- How to nail your market niche before it is overrun
It is amazingly simple in the internet age to search on real-time business trends.
Put these insights to use to get your full competitive advantage!
#3: Track Breakout Trends To Make Better Products Faster
Want to sell more of your products or services?
Find things that are trending and sell more of those!
Use your company’s Twitter, Facebook and Google+ pages to find out what products are breaking away from the pack.
Use these insights to improve your products and services.
No expensive research tools needed!
No years in market testing.
All the important info is right there on the pages of your social media profiles.
And don’t forget to contact customers and ask them for feedback using a tool like SurveyMonkey.
It’s free and extremely valuable.
#4: Duplicate Success in Your Business
Think you have to be an original to succeed in business?
The fact is that success leaves clues.
There are certain types of businesses, products and themes that have been trending since before the internet was even around.
If you align yourself with one or more of these successful niches, your chances of a successful small or even large business go way up.
These “evergreen” business types include:
- Personal finance and success
- Crafts and hobbies
- Beauty and wellness
What is your unique value proposition for your business?
Imitate success by including one or more of these perpetually winning categories.
#4: Intimidated by Research?
Are you intimidated by the thought of “research”?
Don’t let the concept scare you.
It really isn’t as difficult as it sounds.
It can be as easy as putting a simple question in the search box like:
What are the hottest trends this year?
What are the most popular products or services?
Who are the top 10 companies for your market niche?
What is trending now for fill in the blank?
The latest search trends are strong indicators of people’s interests and behaviors.
Social media like Facebook and Twitter can also give you accurate pictures of what people are thinking about at the moment.
Likewise, access any web search engine like Google or Yahoo! to see long and short range trends.
Dive in, the insights are great!
Lucy M. Morgan, CPA, MBA
Want to learn more about how to be more valuable to your customers and clients?
Click here for your FREE e-book “Internet Marketing Secrets for Small Business“