I’ve never seen water flow like that.
Many of the little creeks were now raging rapids.
Could It Happen To You?
Watching the little trickle go to a powerful river in such a short time got me reflecting.
Am I prepared for a flood?
Not just the water type, but also a flood of business.
Recently I heard about a colleague who (after years of blood, sweat and tears building his business) was featured by a national media site.
Unfortunately, they were totally unprepared for the increase in online traffic.
Most of their potential leads were washed downstream because their website had no way to engage their visitors and capture email addresses.
Build Your List = Visitor Reservoir
Much like retention ponds and reservoirs are designed to capture water and retain it for future use, the use of email signups on your website is critical to building your list of potential customers for future contacts.
My friend’s website visitors were excited to find out more about his company after reading about them in a national spotlight.
By not having his email signup and some form of “reciprocity engine” (like an e-book or special report) ready to go, thousands of potential leads were lost.
Email Marketing is Easy and Affordable
Nowadays, it’s easy and affordable to put an email sign up on your website and use email marketing.
Companies like MailChimp.com have low and no-cost plans for putting an email signup on your website.
Many websites make integration with these types of email forms easy to accomplish without needing to hire a programmer.
Build the Dam Before The Flood
I know, I know.
Email marketing is on the “to-do” list and we mean to get around to it.
And it’s so easy to put it off once the website is up and running.
But, think of it this way:
Do you want your investment in your website to get bigger returns, or just limp along like a bank savings account?
Invest in Preparedness
Taking a little time now to place an email signup on your website will increase your rate of return and compound the number of people you can reach with your products or services.
Much like a well-placed dam holds water for use in the future-a well-placed email signup can hold customer information for use in the future.
Email marketing is all about continuing the conversation over time.
Don’t let that visitor interest be swept away.
Lucy Morgan CPA
P.S. Looking for Virtual Sandbags?
Do you want some help getting email signups working on your website?
Contact us to get help with your internet marketing.
Be prepared for your flow of business to rise.