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Social media can be very overwhelming and a huge time-sink if you’re not careful.
If you get caught in the web of online social conversations, it can stop productivity in your business in its tracks.
Not only can social media rob your productivity, but many business people feel totally overwhelmed by idea of having to keep up with social media.
I recently interviewed Chantelle Marie is with VIP with Chantelle Marie about how to succeed at social media without getting totally overwhelmed.
The interview includes my four favorite tips about social media success. Hear the whole interview here:
Tip #1: Know Your Purpose
Most of us realize that social media is important and it can be very effective in relationship-building.
But even though we know we are supposed to do it…
We don’t even get started.
Here’s a tip.
Knowing what your intentions are with social media before you even start.
This simple step can pay huge dividends.
What are your desired results?
- Building your contact list?
- Increasing sign-ups for a contest?
- Getting people to share a post?
Just knowing what your purpose is for connecting on social media can take your results from hit-and-miss to on-purpose.
Tip #2: Start With a Single Obsession
There are lots of sites out there.
An overwhelming number of possibilities for your to pick from.
It’s just too easy to get overwhelmed if you going into three different sites in one sitting.
One tip for someone new in business or struggling with social media, is just pick one site to get started.
Give yourself permission to crawl before you walk.
Doing one platform consistently is way better than many platforms not at all.
Tip #3: Go Where Your People Go
Next, pick a social media site that you hear that your customers or your audience are already going to.
It doesn’t make sense to invest time and energy into a social media site that none of your potential customers are following.
If it’s attracting the types of people you want as customers, it’s a great place to get started.
Tip #4: Start Building Solid Social Skills
Facebook is probably one of the most common social media platforms.
It’s a great place to get started because people are usually very relational and conversational.
Getting started, just learning that one tool, you’ll get the concepts with social media.
You can take those concepts into other tools when you are ready to expand your reach.
For example, if you decide: My people are really talking about Pinterest,” or, “They’re talking about Twitter; that’s where they seem to be.”
You can take the social media skills you learned on Facebook and apply them to these other platforms.
It bears repeating that social media is an important way to connect with your potential customers.
Don’t let overwhelm stop you from taking that first step to social media success.