Do you know where your customers are on the internet?
Do you know which social media sites are their favorites?
How about which news sites they visit most regularly and what about the forums they frequently visit to solve their everyday dilemmas?
Half the marketing battle is won when you can understand where your customers can be found on the internet!
Here are our top three tips to efficiently identifying your customers’ online behavior so you can target them quicker and easier while also saving time and money.
Tip #1: Use YouTube to Your Gain
Many prospective clients search for things on Google by going straight to the videos.
In fact, a lot of people prefer watching videos over reading when they are looking for solutions to their problems and questions.
To take advantage of this, make sure you include videos in your small business marketing strategy.
Videos can also help you create online visibility for your brand and build trust with viewers.
So make sure that these videos lead to you!
Include a link back to your website or irresistible free offer landing page on the video description.
Tap into this online searching trend by making online video and YouTube marketing a part of your targeted internet marketing repertoire!
Tip #2: Discover Their Social Networking Habits
Social media sites like Twitter, LinkedIn and Facebook are excellent tools for discovering the social networking habits of your potential clients.
This form of internet marketing for small business is also a key ingredient of being seen as an authority and expert in your field.
Facebook and Twitter know that they have a treasure trove of information on how people use social media.
So they make it easy to find out what is trending by searching on Google for “what trending” on Facebook or Twitter.
This is a great way to discover what people are interested in.
It also tells you what they want to find out more about.
You can also use social media to ask questions and engage prospective customers into your brand and solutions.
Remember, it pays to be nice to others on social media.
Make the effort to be “real” and emphasize their needs.
That is how you will soon get good business flowing your way.
Tip #3: Ask Questions and Conduct Your Own Surveys
It sounds pretty basic, but this tip is often overlooked.
If you want to know what engages a potential client…ask!
While a social networking site can tell you a lot, nothing beats the good old technique of “asking” them what they need and want.
A survey form takes care of this exceptionally well.
Ask them open-ended questions like “Where did you hear about us?”
Or “What do you like best about our website?”
Or “What was the experience like when you made your last purchase from our website?”
Here’s a bonus tip:
Don’t overwhelm them!
Never ask more than 4 questions at a time and also include an incentive for completing your survey form.
For example, you could give a discount coupon to people who complete the survey.
You want it to be easy for people to participate, not harder.
The Final Word
If you are like most businesses, your perfect client is out there, using the internet, wanting solutions, ideas and connections.
Take the time to find them and help them.
You’ll find delivering genuine value will go a long way to building a solid reputation as a quality business while using a variety of research tools available for the savvy business marketer.
Lucy M. Morgan, CPA, MBA