Whether you are a speaker, author, trainer or other source matter expert, information products like online training, webinars and learning guides are the key to scalable “auto-pilot” income that gives you the freedom to live the lifestyle you’ve always dreamed of.
Where do you start?
Four Pillars of Online Business Success
Successful online businesses keep their eyes on these four pillars of building online sales:
Ways to Increase Sales Conversion
The third component of building online sales is making the offer and converting subscribers to customers.
This key component is generally measured as the percentage of subscribers who complete the purchase.
This called sales conversion.
It is worth noting that until your make an offer and someone buys your product or service, none of your efforts to this point are putting money in your pocket.
So recognize that website traffic and lead generation are critical components, but if you stop your efforts there, you will never generate any revenue!
Step One: Make the Offer
If you want people to buy, you have to make the offer.
Many of us live in fear of being “salesy” and will resist making the offer for our products or services…even though we know those products or services can help people…and even change people’s lives!
- This is why we recommend getting “YOU” out of the way of sales conversion by automating the offer to the extent possible.
Making offers at logical scheduled sequences and times and on a regular schedule transform making the offer from an object of procrastination to a “no-brainer.”
Information products are ideal for these types of “auto-pilot” sales processes.
Step Two: Improve the Offer
The results of making the offer are as varied as the types of offers made.
- And even the best offer can fall flat on its face for no apparent reason.
Improving offers is an art that relies heavily on the science of why people buy.
- It includes applying triggers that help people move “off the fence” to take advantage of your product or service.
And finally improving the offer requires monitoring and testing everything from the text, the design and timing of the offers.
Information products are easily updated to provide the latest trends, techniques that your customers crave!
Step Three: Make Sure Your Provide VALUE
What things can you do to increase the value in the eyes of your customer?
Use our VALUE Formula:
V = Victory=How are you helping them win?
A = Acceleration=Speed matters-How are you helping them get what they want faster?
L = Love = How do you show you care about them?
U = Uniqueness = How are you different from all the others out there?
E = Experience = How do you make their experience with you feel special?
Information products can transform peoples lives in real and meaningful ways.
Convert your skills, knowledge and solutions into information products that can change the world!
Want help increasing sales with your own information products?
Click Here to get your copy of our FREE “Converting Clicks to Sales-Online Business Guide”
Ready to find out more?
We are here to help!
Lucy Morgan, CPA, MBA
Trainer, Speaker, Author