Though it may sound like a piece of “tech-speak” at its core, SEO is really about better communication.
Whether you are communicating with search engines like Google, or people like the readers of your blogs or articles, speaking the same “language” facilitates greater understanding of what you have to offer.
SEO is all about using the key words and phrases (aka “keywords”) that connect faster with people and search engines.
Let me walk you through the basics of SEO…
Google Is An Example of a Search Engine
When you type in a phrase or word into the little box on Google, you are signaling to a search engine like Google that you want to know more about that topic.
Google is in the business of returning the most relevant results to that term that will keep you returning again and again with other searches.
The results that are displayed below the search terms are called “natural” or “organic” search results.
(These organic results should not to be confused with the “paid” placement or sponsored results that in any other media we would call advertising.)
How Search Engine Optimization Works
The purpose of search engine optimization is to increase the connection with search engines and people by using the exact words or phrases searchers type into that little search box.
By doing this you can both increase the visibility of your website on search engines such as Google, Yahoo and Bing, and be more relevant to your readers.
The goal is to get found more often when someone puts keywords related to your mission, products and services in the search box.
Making small but powerful tweaks to different elements of your website copy and articles can deliver big results over time.
These “optimizations” can move your website up in rankings and make it easier for people to find you as a desired solution.
What SEO Means for You
Are you a nonprofit struggling to get more people interested in your cause?
How about a service business looking for more clients?
Or a good old-fashioned “bricks and mortar” business looking to sell more products and services?
Search engine optimization is a proven and effective process to move up in your search results rankings to get that coveted first page “above the fold” spot on search results.
Let’s face it…very few internet users have the time or inclination to scroll down to the bottom of page 1 of search results.
They certainly aren’t going to browse through the next few pages to looking for what you have to offer.
But just as important as your search rankings is your communication with real people.
Once potential clients and customers get to your page, you will have more of the words and phrases that connect to what they have been searching for.
Remember, if you want to be preferred over all the other options other there, it is important to show up before them on search results.
Connect faster with search engines and people by hitting the mark with the right keywords that people are looking for.
This is the goal of search engine optimization…. to help showcase your solutions above the rest.
Want to Know More About Keywords?
Check out my article 5 Tips for Maximizing the Power of Keywords