Do you think it’s by selling your products or services?
Or showing up on time for your day job?
I hate to break it to you but people are not amazed by products and services.
They are amazed by the experiences that you provide and how you make them feel.
And that takes more than the latest electronic widget or batch of business jargon to make that happen.
It takes building meaningful connections with real human beings.
Create A Magical Experience
It doesn’t matter where you work, or what you do for a living.
To succeed you need to be in the business of creating magical experiences!
The truth is that your products and services can add or detract from what you provide, but the faster you come to grips with this key success factor called “connection”, the better it will be for your career and your business.
How To Succeed At Business
To succeed at business it’s important to get into the head of your clients and customers and understand what they really want.
Fortunately the list is not all that long.
People want to experience:
- Someone who cares about them
- Integrity and reliability in the relationship
- Reassurance that they made the right decision by trusting you
And they want the secret sauce of being “wowed”!
The products and services need to meet their needs, but the experience is what turns them into raving fans.
Step One: How to Wow Your Clients and Customers
Providing an over-the-top client experience is not as hard as it seems!
By definition, “wowing” is to impress someone greatly.
So to wow your clients and customers, the first step is to not accept ordinary.
That means you are constantly looking for ways to separate yourself from the indifferent pack mentality and elevate yourself.
- It can be as simple as following up promptly on an email or a phone call.
- It can be confirming an appointment the day before to make sure it still fits into THEIR schedule.
- Or taking a minute to send a hand-written note when someone is having a tough day.
Step Two: Make A Good Impression
The next step is to think about ways to make a positive impression on people.
This doesn’t mean driving a bigger car or wearing a more expensive watch.
It really comes down to exhibiting your personal integrity each and every day.
What can you do to increase people’s respect for you?
- Do you have a generous nature or do you see the world as “stacked against you”?
- Do you do what it takes to make things right, or do you play the “blame game”?
Wowing clients and customers does not have to mean throwing money at them.
It can be a series of little actions that show you care.
Often that is really the experience that clients and customers are looking for.
Think about it.
When was that last time you referred someone?
Was it because of the product or service…or was it because they demonstrated they cared about YOU!
Details Matter When Creating Memorable Experiences
The secret to creating memorable experiences for your clients and customers is to pay attention to the little details.
This means you need to be attentive and notice and observe what the client says and does.
The sad truth is that many times we are so concerned with remembering the “pitch” or distracted with our own problems, we don’t really LISTEN.
Creating memorable experiences is about connecting with people.
Not just following some rote “would you like fries with that” formula.
- Isn’t it awesome when the coffee shop guy remembers which coffee you prefer?
Approach your clients with the same dedication and they will feel good about spending their money with you!
Lucy M. Morgan, CPA, MBA