We recently interviewed Chantelle Marie with VIPwithChantelleMarie.com on the subject of personal branding.
Here are just a few of the tips she had on how to use personal branding to attract and keep your perfect customers.
(You can listen to the whole interview by clicking on the audio player below.)
When many of us think of branding, we may not realize how personal branding is different from other types of marketing.
More Than a Logo
It’s a common misperception that branding is about a logo, like the Nike swoosh, or McDonalds’ golden arches.
In fact branding incorporates all aspects of what make you unique and why you offer a service or product that is different from everyone else.
Here’s an example:
Example: Branding Specialty Massage Therapy
Let’s say you’re a massage therapist who wants to work with people that have come out of a car accident.
- Maybe you went into massage school because that’s the one thing that got you back to 100 percent after your car accident.
Now you’ve started your own massage therapy business.
- You’re working with people who have experienced some sort of a traumatic event.
- You are different than any other massage person because of your experiences and unique vision.
Your market and how you brand yourself and crystal clear and people that can refer clients know exactly who you’re looking for.
It really comes down to clarity.
Great Branding = Great Communication
Be clear about why you are best choice for your prospective clients.
Speak specifically to a need or a problem that you’re trying to solve for them.
When you deliver an effective clear message, it makes an impact.
- It’s remembered.
Potential clients say:
- “That’s who I need.”
- “That’s who I’m going to buy”
And that make it so much easier to convert prospects into clients.
Here are some tips to help you tap into what makes you unique.
Define Your Personal Brand
- Write down what makes you unique
- Ask others for insight in what makes you special
- Be clear (and brave) in expressing your uniqueness
The truer you are in your personal branding to who you are at your core, the more you will attract the market that you want to connect with.
Lucy Morgan CPA